Clothing brand with compass. Stone Island: what does the patch mean? The inevitable consequence of progress

The Stone Island brand, which made a revolution among fashion lovers and football fans, of course, could not have arisen somewhere in the South of Italy - only in the progressive North! A clothing brand with a compass on the sleeve was created in Ravarino in 1982 and was originally the second line of C.P. Company specializing in the production of men's clothing, shoes and accessories in sports style.

The founder of the brand, the Italian designer Massimo Osti, set himself the goal of using non-standard, high-tech materials to create casual clothing models with an eye to history and tradition, which would be comfortable, practical and beautiful at the same time. And I should add, very expensive, but cult.


The first collection featured several jackets of unusual design, and although shirts, trousers and T-shirts appeared in subsequent seasons, Stone Island jackets remained the hallmark of the brand.

The emblem of Stone Island is a compass, which, together with the "nautical" name, refers to the clothes that were previously worn mainly by sailors - pea coats and jackets made of coarse fabric with hoods. In fact, what is needed for a football fan who goes to stadiums all year round, visits field trips and, of course, fights with opponents)))


I wonder how the Stone Island emblem was received in Russia. The first jackets and sweaters with a compass on the sleeve at first, in the 90s, were perceived with reverence, largely due to the fact that Russian fans had already watched cult English and Italian films, where Stone Island appeared on the fighters of various companies.
The brand was inaccessible among the adherents of the subculture, due to the space price for the fan fashion of that time. Plus, especially gifted representatives began to grumble about the NATO emblem, for which they took the famous stripe on two buttons on the sleeve. And NATO in the 90s, and even now, was perceived by Russian patriots as an association hostile to Russia.
However, key words played their role in the distribution: England, firms, Italy, fanatic respectability.
Wearing Stone Island immediately became associated not only with an element of fashion, but also with the attitude to the patriotic scene, and even to the ultra-right positions.

But back to the history of the Stone Island brand.
The leading Italian Osti began to use such innovative materials for the production of clothing as monofilament nylon, lightweight nylon fabrics, non-woven materials, metal threads, materials that change color depending on the ambient temperature, etc.
Gradually, Stone Island clothing gained popularity outside of Italy, now flagship stores are open in Milan, Rome, London, Paris, Seoul and other cities.
There are two lines of the brand - the main and Shadow Project, in addition, the children's line Stone Island Junior is also coming out.

In no time at all, Massimo Osti managed to revolutionize the fashion world, creating a new idea of ​​good clothes based on comfort, thoughtful details and convenience in everyday use. It was then that Osti laid the foundation for a whole new philosophy, at the center of which were experiments, the search for new things and scientific research.
Stone Island quickly conquered Italy, but the rest of Europe, in particular Great Britain, could not digest the designer's brand for a long time.
In the early 80s, Osti decided to create a new clothing brand, in which he would be able to embody his long-standing passion for military uniforms. So in 1981, Boneville appeared, and in 1982 - Stone Island Marina (there were rumors that Massimo Osti named the new company after his boat). The brand name was later shortened to Stone Island.


As you know, the production of military uniforms has always been primarily about practicality and functionality. The embodiment of these simple truths in life and engaged in Stone Island. The first collection of Stone Island included only a few items created from a special practical material, similar to that used in those years by the Italian army.
The clothes from Stone Island clearly showed military motifs, not only because of its cut and look, but also because of the compass logo. While T-shirts and shirts used simple four-pointed compasses, sweaters and jackets sported a black patch with a compass framed by Stone Island.
Some time later, the history of Stone Island Marina took a new turn - Jones of London, the legendary shopping center was the first to bring several Stone Island items to the UK. Fermentation began among British retailers, fashionistas and representatives of hooligan firms: what the hell, these things looked completely ordinary, but there were quite unusual numbers on the price tags - many sweaters cost more than a hundred pounds, which was quite expensive in the understanding of the British of Margaret Thatcher's time .

The brand itself convinced meticulous British that, unlike many glamorous labels, things were worn for years and remained in excellent condition, only patches with compasses were a problem. In the fights of the fans, the practical clothes were not torn, however, the "compasses" could be torn off by someone's heavy hand. I don’t know how it is in England, but in Russia, torn-off patches have even become a separate product. It is worth saying that due to the high cost of Stone Island, many fakes and not only patches have appeared in our country. Often, under the guise of a legendary brand, a complete scam was sold, unremarkable, but expensive, like a cast-iron bridge!
Among British football fans, there is still talk about which club fans were the first to wear Stone Island. The few who have worn Stone Island and C.P. Company, and at the risk of their lives, traveled for their football clubs around the country and Europe, certainly stood out among the crowd and put their club in a favorable light.
These expensive, "indestructible" and innovative things have become staples in football casual wardrobe forever.


By the end of the 80s, the Stone Island market and C.P. Company began to lose their positions. However, Massimo Osti has always been able to come up with something really new and innovative at the right time - for the first time in C.P. The company uses stainless steel material, and Stone Island presents, perhaps, one of its most important technologies - Ice Jacket. The original camouflage Ice Jackets used temperature-sensitive material - the jacket or vest changed color depending on the change in temperature. Osti also began to cover the fabric of all jackets with a special rubber film, which provided unique water resistance.
Unfortunately, the wonderful Italian left the company in the 00s, and in 2005 he died after a long illness.
But even now his brainchild is a style icon both for stylish people from all over Europe and for football supporters.


Stone Island has lost its sole position among fan subcultures, because new ones have entered and are entering, and good old sports and designer brands remain. However, the high cost, practicality and romantic flair continue to excite the minds of people from rich neighborhoods and stadium terraces.

Stone Island has always made very high quality clothing that should serve its owner. This, of course, played on the price of clothes. Therefore, now you can find many Chinese copies. Today we will tell you about the differences between the original Stone and the fake one.

Summary:

• • Material
  • Everyone's Favorite Patch
  • Labels
  • Little things matter
  • Conclusion
  • Video

In stores, you can find good copies that are difficult to recognize, but you will also find a straight "fierce" Chinese copy anyway.

Material

Fans love this brand due to the fact that it uses unusual materials, which at the same time last a long time. Touch the thing that the seller offers you, is it of high quality? Look at the seams, there should be no threads sticking out and there should not be crooked seams. Everything must be perfect.

You can also smell the material, if it gives off some chemical odors, then it is better to refuse to buy. By the way, the seams should not tighten the fabric, and the thread should also have the same color as the product itself. Also, the threads are very strong, but it is unlikely that someone will allow you to try to break them.

Everyone's Favorite Patch

This is the most often counterfeited product, the Chinese sell it separately, which the official manufacturer does not do. But let's say you are going to buy a jacket already with a patch, then you definitely need to study it in order to determine the originality of the thing.

The patch itself is faked so often that it will be difficult to distinguish it. The patch should be held in place with buttons that have 4 holes and a Stone Island stamp. As you already understood, the threads with which the button is sewn must also be in the color of the thing.

Helpful: History of the Stone Island brand

The patch in the original has a yellow stitching, on the reverse side you should definitely find a black silk fabric. The compass itself must also be perfect. But believe me, the guys from Asia can do it too, so let's move on.

Labels

Look at the photos, this is exactly how it should be. The manufacturer invented the Certilogo technology, which is an application for a smartphone. With it, you can scan the label and find out the whole truth about the products offered to you.

Also, some models do not have this technology, and therefore the label must receive an article. These are the numbers that matter:

• The first two digits are the season;
• The next two are the brand (15-Stone Island, 18-C.P. Company, 20-Denims), they are all related;
• The next number is the type of item (1-shirt, 2-t-shirt, 3-pants, 4-jacket or jacket, 5-knitwear, 6-sweatshirt, 9-accessory) sometimes there will be a letter instead of a number - this is normal;
• Then one digit is the model;
• The next two give information about the type of tissue;
• And the last two digits after / are the technology code.

This should not be the only tag, there should also be labels on which washing instructions are written. There should also be a label with information about the country of manufacture. He can help you too. The original is only released in the following countries:

• Italy;
• Romania;
• China;
• Indonesia;
• Tunisia.

If what you are holding in your hands indicates another country, then this is a fake.

Price

This is the most important part, go to the official website and make sure that the things of this brand cost a lot. Therefore, the cost on the official website should not differ much from the one that the seller in the store calls you. This factor can be used, most often it allows you to easily distinguish the original Stone Island from a fake, but some sell a fake at the same prices as the manufacturer.

Little things matter

Pay attention to the zipper, namely the tongue. It must be embossed with YKK, Stone Island or Lambo. The Chinese sometimes forget this trifle.

Now let's get back to the patch. An indicator of a very bad fake is the patch on the right sleeve. All branded items of this brand have it only on the left sleeve.

Conclusion

In fact, there is nothing complicated here, just use the Certeigo technology or check the article. If everything is fine, then you can not check the rest of the nuances. Also, if you feel sorry for 50 or more thousand rubles for the original, and you want to take a fake, then you are forced to upset you. Those materials that Stone Island uses are of very high quality, the Chinese do not use them, and plus there is an extra charge from supplier to supplier.

In the end, it turns out that you will give less, but if you count, then the value for money is much higher than the original. If the budget allows you, then you can conduct an experiment, buy a fake and an original model, and after a while you yourself will understand everything and be able to calculate.

A brief history of the Stone Island brand

The Stone Island brand was born under the wing of the C.P. Company, being one of its products. Thanks to the creativity of designer Massimo Osti, the development of the Stone Island brand has had incredible speed. Therefore, it very quickly became an independent unit, a separate company and a well-known brand.

After the first models of jackets, the company began to produce trousers, shirts, T-shirts. But it was the jackets that remained her constant calling card.

The amazing and unsurpassed maestro Massimo Osti worked tirelessly not only on the design side of his product, but also strived for its highest quality.

The meaning of the Stone Island patch and its origins

This brand also had a distinctive sign, which was a black patch attached to the left sleeve with two buttons, depicting a compass and a wind rose. Strange, at first glance, the choice of logo. But if you delve deeper into the history of brand creation, you will understand that all the designer's decisions are quite logical and consistent. The Stone Island patch is no exception, which means the brand's attachment to marine clothing.

After all, initially Massimo Osti conceived to create clothes that are comfortable for everyday use. The initial goal was jackets and raincoats made of high quality and durable fabrics. Such an idea visited the designer because of his passion for military uniforms. Studying the technology and other details of its production and simultaneously experimenting with completely new, own technologies, Osti preferred the fabrics of heavy sea jackets. And it was in this direction that the technologies were developed and introduced into his first design work. These jackets and raincoats made famous the name of the young brand Stone Island. What does the correct path mean?

Later, nylon products became a sensational story of the future brand. A unique, very light new fabric, referred to as non-woven materials, had the ability to change its color with changes in air temperature. And again success!

Growing popularity in Europe

Now Ost's design work has caught the attention of English fans, gained popularity throughout England and soon became in demand by connoisseurs of quality clothing in European countries. And their appearance in European brand stores has become quite natural.

So there was a rapid growth in the popularity of Stone Island, which means the inspired and creative approach of a talented designer to work. It is sincere love for one's work that creates miracles and allows talents to unfold. This is what happened to Stone Island.

And almost all British football fans soon began to stand out from the large crowd with clothes with a black patch on the left arm. By the way, the picture itself could be a different color.

The appearance of a fake

Soon, due to the growing popularity of the brand and the high price of its products, a lot of fakes appeared with copies of the company logo. But an understanding person easily distinguished them from real products. First of all, by the quality of the material and tailoring, by the buttons, by the flourishing of the products.

A lot of time passed, but still on the left arm there was invariably a patch from Stone Island, which means a patch that took root as a company logo with a reference to the nautical theme.

“> By the way, there were three types of such stripes, differing in the color of the compass and wind rose embroidery:

• traditional blue and yellow colors;
• black;
• white.

Today it is difficult to give an exact figure of how many different stripes and chevrons there are. It is impossible to count them. The fact is that every day thousands of new patches appear all over the world. All of them differ from each other in design, shape, size, images. Also, machine embroidery allows you to create patches using several technologies. Therefore, some of the chevrons are voluminous, while others are flat and thin. One of the latest fashion trends is decorating clothes with the Stone Island sign. But some don't know what the Stone Island patch means. But before you attach a badge of distinction to your clothes, it is still worth studying its meaning. Indeed, in some situations, you can get into an awkward position.

For those who love fashion and follow its new trends, Stone Island is almost a sacred sign. For example, it can be compared with the chevrons, which depict the signs of Prada and Chanel. Massimo Osti is an Italian designer who took a heavy and rather rough tarpaulin with which to cover the trucks. On the one hand, such a tarpaulin was blue, and on the other, red. After several hours of washing the fabric with pumice stone, a new original material was obtained. It was from this material that the first Stone Island jacket was created. From that moment a new stage began. The Stone Island brand began to produce clothes from the most unusual materials that are used in the industry (for example, clothes made from fabric, the material of which is used in aviation, have become very popular).

Very unusual products are obtained from original materials. And their demand was clear from the first appearance of clothes on the market. The Stone Island brand has gained immense popularity precisely due to its jackets, which are covered with bronze mesh, jackets with reflective even very weak light. The original and ultra-modern Ice Jacket, which means "Ice Jacket", has become very popular. The main feature of the product is that it changes its color depending on the temperature. By the way, there are models in which, due to a change in temperature, patterns and prints appear on the fabric.

The main feature and meaning of the Stone Island patch.

What does the Stone Island patch mean, which is not sewn on clothes from this company? Such emblems can mean only one thing - the recognition and love of the brand. Therefore, even if you sew a Stone Island patch on clothes from another manufacturer, you will make your image brighter. The style of things with the Stone Island patch becomes concise. Machine embroidery will allow you to make changes to the Stone Island emblem. For example, you can leave the brand sign, but choose a different background color. Or order a patch of any shape and size.

If earlier, to expose the fake Stone Island, you had to resort to manuals and compare photos, now the process has become much easier. In keeping with their forward-thinking image, Stone Island has implemented Certilogo technology, which allows you to verify the authenticity of an item only by having its unique digital CLG code located on the label. There you can also find a QR code that can be easily scanned by a phone or tablet with a camera.

But this is not a panacea yet: Certilogo has only been used since the Spring-Summer 2014 collection, and the temptation to buy a jacket or sweater with the legendary patch for a bargain price is too high. If you are not familiar with what the original Stone Island looks like, a few simple points will help to distinguish a fake. The first is attention to seams and threads, they should always look neat and even, matching in color with the main shade of the product. The second is the details, including buttons and zippers, which must be branded Stone Island and YKK or Lambo, respectively. The third and most important point is the source of your purchase. Be aware that there are a lot of sites that aim to mislead: for this they use the phrase “Stone Island + official / outlet / jackets / patch” in the domain. The official website of the brand is only http://www.stoneisland.com/ru/ - there you can also check the authenticity of the item using Certilogo and make sure the store is reliable. If you are purchasing from your hands and are not 100% sure of authenticity, then it is better to refrain from such a purchase.

The inevitable consequence of progress

Returning to the cost - the original Stone Island in fair condition will never be cheap. The point here is not the extra charge for the rich cultural heritage of the brainchild of Massimo Osti, but rather the opposite - in maintaining a commitment to the initial idea. Stone Island were the first to bring industrial fabrics to clothing, beginning with Tela Stella, which moved from military truck awnings to jackets. Continuing to improvise with processing methods, they do it exclusively with a high proportion of calculations and testing - thus, only the best samples end up on display. Raising the bar even higher is the Stone Island Shadow Project line, recently launched in collaboration with Berlin-based techwear brand ACRONYM. It is distinguished not only by a unique design, but also by a transformed patch that has become completely black.

What if…

Following the rules listed in this article, it will not be difficult to distinguish a Stone Island fake: use the Certilogo code from the label, be attentive to details and price, check the store on the official website of the brand. Even if the decision to purchase a fake came to you consciously, it is better to weigh all the arguments again. It is not for nothing that Stone Island has the status of unattainable among counterfeit manufacturers - there are neither resources nor opportunities to completely repeat the product. As a result, the illegal market of this brand is more like an unsuccessful parody - any person holding an original Stone Island item in their hands will notice a fake at first sight. In the end, the purchase of a fake is not only illegal, but also unprofitable - a long chain of small resellers drives up the price so much that in terms of price / quality ratio, the original Stone Island wins at times.

Despite the headline, fakes will not disappear completely in the near future, and this is a fact. However, by releasing this article, we hope that everyone who is thinking about acquiring Stone Island will be able to get the most complete information and protect themselves from the tricks of scammers. Forewarned is forearmed.

No matter how carefully you choose your clothes, this life hack will be useful to many. Whether you're a dangerous kid from the neighborhood who appreciates original gear, or a girl who decided to please her boyfriend with a quality thing. For among those and others there are few people who like to be in the place of a sucker divorced for money.

But if you're used to dressing in the gypsy market,

or even at the age when your mother chooses clothes for you, and you shyly trample on a cardboard box in a tent with the fear that the seller hangs up the curtain, and you didn’t have time to put on your pants, then this article will not be interesting and for starters you should get acquainted with the general trends of the current year by following this link: https://website/other/mejjnstrim-2k17-go

Those who want to buy branded casual clothing of original quality, regardless of whether you do it in company stores, or, if not very financially, in second-hand, you should know a list of certain little things. Despite the fact that the people who have made several billion copies of their own kind are able to forge any product in the world, there are still things that the "narrow" Asian look is not able to catch.

We'll consider italian brand. Most Unique, both in the design decision, in the raw materials used, in the manufacture, and in the measures taken to warn us against fakes.

stone island- extremely revered by football fans and near-footballers. Some consider this brand to be exclusively fan-made, but this is a deep delusion. This high quality clothing brand, which is manufactured using unique technologies and is the prerogative of a wealthy consumer.

And the usual bullish, who drinks beer in the stands of the stadium and throws a "ridge", buys "burnt" patch and sews on a sweater that his grandmother knitted for him.

To date, a lot of both high-quality fakes and obvious fakes have appeared, and to tell you that you should pay attention to the quality of the seams and the material used is the same as saying nothing. We will talk about things that are unique and almost impossible to fake. Go.

Patch.

This is the first and most obvious distinguishing feature of this brand. Buy Stone Island patch in its original form is not given to everyone. Patch stone island is the most recognizable and, unfortunately, the most forged product of the brand. You must know that all original patches have yellow stitching around the buttonholes.

The reverse side of the patch is done in black silk. All original patches are embroidered carefully and neatly compass emblem, or, as it is also called - Rose of Wind, which has become a symbolic attribute of entire cultures.

Buttons.

The buttons on which the patch is attached must be round with four holes forming a cross, with the inscription Stone Island and not a big indentation in the center. They are made of smooth plastic or matte plastic and sewn with threads in the color of the product.

Clasp.

All original Stone Island clothing clasps are inscribed YKK, or Lampo from the back of the tongue.

But even all of the above can be faked by a Chinese with a cunning squint. And in order to punish him for this by depriving him of another portion of rice, you should know something else.

And it's something labels.

Like it or not, original things stone island, the article must be on the label. vendor code is a numerical designation of a variety of product characteristics.

The first two digits are year and season. The next two digits are brand(14 and 15 are stone island, 18 is CP Company). The next one digit tells us about type of thing(1- shirt, 2- T-shirt, 3- trousers, 4- jacket, 5- jersey, 6- sweatshirt, 9- accessories, etc.) If these numbers do not correspond to the product in your hands, then drive the seller, the same product, back to his camp. The next two digits represent product material, and everything after the fraction is number of painting technology and colors.

Unfortunately, this knowledge does not give you complete confidence that you are not buying a fake. All items of vintage collections before 1986 do not have articles.

Since in the countries of the rising sun they were busy until that time stamping their own kind, and not fake things.

But, as we have already mentioned, stone island unique in its technology, and such things use technology CERTILOGO.

Thanks to this technology, which represents the serial numbers on the labels, you can check the authenticity of any thing anywhere by counting QR code, or by entering a code value manually on site certilogo.com.

But that's probably all. The main thing to remember is that if you do not have enough finances for quality gear, then you should not buy a Chinese wrapper and sew it on a batin sweater. It won't make you cool, and sometimes you have to "explain for gear".

In general, strive for perfection, friends, and be careful in this difficult era, when everyone around is trying to make each other fools for the sake of profit.

And if you have any questions: “What is it to explain for the gear?”, or "Why do Stone Island and CP Company go under the same SKU while being different brands?" then write in the comments. Or join our group In contact with, and if you are from Ukraine, then for you we are also on Facebook. Good luck, friends, and beware of fakes.